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Leon Malalel

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leon.malalel_gmail.com +972-54-4896-886

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Why is Product Management so important ?

One of the main reasons for product failure is lack of an effective product management process and structure. Companies without a structured product management process will quickly face the slippery slope of dealing with wrong investments in the wrong products. This invariably leads to small or no ROI, delays in investment payback, inability to address competition in a timely manner and overall difficulty in growing the company.Companies need to decide today on new products and functionality that will (positively) influence their revenue in the coming 3-5 years. Companies are also struggling with the challenges of achieving growth, improving market position and reducing product failures.In most cases these major challenges are tackled by a limited amount of resources which must be optimized to reach goals in a cost effective manner. The question is how can such decisions be made and implemented today so as to achieve tomorrow's goals in a constantly changing market?A few of the questions you may be facing today that will affect your company's future and day to day actions:How can you develop tomorrows products today, in the most efficient, innovative and effective way?How can you ensure that the product that you are developing includes all the essential capabilities, that the market requires (and will require tomorrow...) ? How can you improve your product management organization without discarding the old and starting from scratch? How can you, invest in your R&D in the most effective and beneficial way, utilizing intelligently all of your new product development resources? In a constantly changing market, how do you make such decisions today and implement them properly, leading to the fulfillment of tomorrows goals? These are tough questions, which - when addressed correctly - can make a huge difference in a company's ROI, time to market, products' quality, and customer satisfaction. My extensive experience and the working tools I have acquired during the years, enable me to work with you hand-in-hand creating rapid solutions and results. Targeted product management processes, actions, deliverables, tools and measurements help greatly in achieving a companys goals of growth through product innovation, well defined solutions and smart investments. Knowing what to invest in, how to invest in it and implementing the process with superior results, is the result of a great product management process.
About Us

Who am I ?

A Product Management veteran with extensive experience with both global, multi-national enterprises and SMBs; over 30 years of experience in hi-tech companies in multiple positions of development, marketing and product management. Blackblot Strategic Product Management™ trainer, consultant and part of Blackblot - Product Management Expertise™ professional team.Rich experience in assisting companies in selecting, defining and implementing product management best practices and processes; establishing and managing product management groups in high tech companies.Extensive experience in the Telco/Communications Services Provider (CSP) and Human Capital Management (HCM) markets.My Specialties are:• Establishing and managing product management processes and groups• Expertise in product management methodologies and practices• Hands-on knowledge in designing and implementing product management programs and tools• Consultancy services in defining customer software requirements • Development of training materials and hands-on presentations of them Major carrier milestones:2009 2011: Synerion Systems Ltd. (formerly known as Lavie Timetech)Defined companys portfolio of products in Human Capital Management domainEstablished, built and managed the Product Management GroupImplemented Product Portfolio Management practicesPlanned and managed the Portfolio Roadmap and Release Scope 1998 2009: AmdocsVariety of roles from Product Manager to managing Amdocs' product portfolio group (with over 70 product managers) and responsibility for companys portfolio roadmapDefined and implemented cross-company product management methodologies and practices 1995 1998: John BryceConsultant, technical and pre-sale manager1974 1995: Service in IDF computer division:Infrastructure managerProjects managerDevelopment managerArchitect and designerDeveloper
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Product Management Practice and Services

My extensive experience allows me to offer a variety of services among them: Health Assessment Implementing a quick and efficient product management process starts with understanding your companys situation and identifying the issues in the existing process that need to be changed / adjusted. Define, establish and implement one or more of the following processes:Product strategyIdea gathering and evaluationRequirements managementRoadmap definition and maintenanceChange Management (once development starts)Documentation from product strategy to Market/Product Requirements documentsContact me. I will be happy to discuss the above, in anticipation of a fruitful cooperative relationship.I have never met anyone I didnt learn something from.
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Blackblot Strategic Product Management™ trainer, consultant and part of Blackblot - Product Management Expertise™ professional team.

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Principles for Life

I believe this world has a purpose and we are not here just by coincidence. Each one of us has a unique role and task to accomplish and we need to do our best in order to accomplish it in our lifetime.I believe any relationship must be based on honesty, integrity, truth, credibility, and personal and professional loyalty. I believe we need to enrich our life and to be involved in additional areas beyond our professional work. The right way to do that is to have one or more hobbies to fill our soul. I engage in gardening, study of the Kabbalah wisdom, history and building models. I combine the last two in a challenging hobby of building wooden tall ship models from the 16th, 17th and 18th centuries. My small collection includes 3 Spanish Armada ships (see pictures) and now I'm building what we, the tall ship model builders, define as THE ship: H.M.S Victory. I'll add more pictures from time to time so you can track my progress (and hopefully share in the experience).

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